Ralph Lauren is a true pioneer and entrepreneur at heart. He found a new way to wow his audience, and customers with an eight minute 4-D presentation of his collection in front of his Madison Ave mansion in New York on Wednesday March 12, 2011. Similar show was also showcase in London at the new Ralph Lauren Bond Street shop. The 4D show was created by architecturally re-designing the store, and digitally creating 3-D replicas.
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