Fashion brand, Rock and Republic well known for there jeans is going exclusive with Khol's. What does that mean for the brand now? do you think its a smart thing to do for its business? do you think that it will decrease the value for the brand? It seems to be the trend or the way to go for many well known, luxury designer like, Vera Wang and Issac Mizrahi to collaborate with discount stores. I think that a good business should always have a plan B, and once they get to B should start planning for C, with the way that the economy is at the moment. The fashion industry is one of the industries that is taking it the hardest by this failing economy.
I say, it is good move that t Rock and Republic is making by joining Khol's because, it will help them gain the customers that could not afford their lines at Saks or Bloomingdale's. I'm almost certain that, the clients they had at the luxury boutiques aren't buying from them as much anymore which is why they are branching out to Khol's in the first place. To me it not a bad thing for Rock and Republic and other brands to sell their clothes at discount retailers; its a good business decision. With good advertising and celebrity endorsement I think that the brand can regain its popularity.
