Lacoste is increasing its push into women’s ready-to-wear with the opening of its first store catering exclusively to women. The 970-square-foot unit, located in the Passy Plaza gallery in the west of Paris, was designed to display the first Lacoste women’s collection designed by artistic director Felipe Oliveira Baptista. It features oak floorboards, rugs and backlit latticework aimed at giving the space the feel of “every girl’s dream walk-in closet,” the brand stated. The store will offer ready-to-wear, shoes, eyewear, watches and leather goods.
Courtesy of wwd.com
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