アメリカ合衆国へようこそ
Japanese for Welcome to the United States
Uniqlo, a Janase brand. It has been around since 1984. Uniqlo have stores through out Asia and Europe and now they are ready to take over the U.S. with a bang. They opened their first store in the Soho area of New York City in October of 2006. It was an instant hit with the chic down town crowds. By the end of this year there will be two more stores open; one of the them will be 91000 sq ft on the swanky street of 5th Avenue and 53rd Street. The other will be on the busy, business booming area of Herald Square 34th Street.
Some of Uniqlo's competitions include: H&M, Forevere 21, Abercrombie and Fitch, and Gap. What does expanding mean to the United States and the competitions? You can imaging the number of jobs that Uniqlo will bring to fashion industry. The opportunity to learn from a foreign brand and they way they view and do business is inevitable. For the competitors it means that they will need to pay closer attention to prices and promotions, Customer service, convenient, and last but not least store design/visual style.
Store design/visual styles play a big part in when competing to draw customers into a store. A store's design/merchandising must speak to the target customer. It must have the right colors, lighting, and style. Store stylists and merchandisers have to always think like the customers and always reinvent themselves with the growth or declining of the economy. Uniqlo has no problem with that. Just ask Mihee Yi, the Award winning Creative Director of Uniqlo-USA, here is a link to a Q&A about merchandising and some other rewards and challenges about her job. http://vmsd.com/content/qa-with-uniqlos-mihee-yi
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